Home Product Search Optimization Why Google Product Search?

Google Product Search (earlier known as Froogle) is a price comparison service invented by Craig Nevill-Manning launched by Google Inc. Its interface provides an HTML form field into which a user can type product queries to return lists of vendors selling a particular product, as well as pricing information. On April 18, 2007 the product was renamed as Google Product Search.

Google Product Search is uniqueness lies in that it neither charges any fees for listings nor accepts payment for products to show up first. Moreover it makes no commission on sales. This enables any company to submit individual product information via Google Base or bulk submits items for inclusion.

Advertising space is also obtainable for purchase to be displayed in Product Search in the form of an AdWords ad, like those in other parts of the Google network. However as elsewhere it is separate from the main body of results.

Searches can be sorted by relevance (“best match”) or by price (either ascending or descending). You can also search for items in specific online stores (assuming they have provided Product Search a data feed). Product Search is only available for selected countries at this point.