SEO Advanced Course

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SEO Advanced Courses

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SEO Courses

SEO Advanced Courses

Our starter course is supervised by a tutor who will guide students and review their assignments. Beginners will be enrolled in the Advance Course to acquire basic SEO skills where our tutors will track your performance and provide valuable feedback.

We have SEO Advanced Courses to choose from:

Day 1 = Overview of SEO
Day 2 = Site Architecture
Day 3 = Text Content
Day 4 = Dynamic Content
Day 5 = Graphics
Day 6 = Flash and Splash Pages
Day 7 = Frames and Tables
Day 8 = Link Popularity
Day 9 = Pay For Performance
Day 10 = Measuring SEO ROI

Day 1 = Overview of SEO

- Search Engines and Directories
- Important Search Engines and Directories
- Who Owns Who?
- Important Industry Milestones
- Who Powers Whom?
- Key Audiences for Your Site
- The Definition of Search Engine Compatibility
- So What is Search Engine Optimization?
- Web Site Elements Impacting Search Compatibility
- How Search Engines Index Pages
- How Search Engines Rank Pages
- Web Site Relevancy Factors
- Algorithm Chasing is for the Birds

Day 2 = Site Architecture

- What is Site Architecture?
- What is Search Engine Compatible Site Architecture?
- Elements of Site Architecture That Impact Search Ranking
   > Domain
   > Directory Structure
   > File Naming
   > Page File Extensions
   > Navigation Menus
   > Multiple Entry Points
   > Heading Tags
   > Robots META Tag
   > Robots Exclusion Protocol (Robots.txt File)
   > Error Trapping
   > Site Maps
   > Cascading Style Sheets (CSS)
   > Server Side Includes (SSI)

- Remaining Site Architectural Elements
- Benefits of Search Engine Compatible Site Architecture
- Further Reading

Day 3 = Text Content

- Keyword-Rich Body Text
- Text Heavy Home Page
- SEO Copywriting
- Heading Tags
- Build Your Copy Around Your Keywords
- Text Links
- Advantages of Text Links
- Navigation Menus
- Link Title Attributes
- Assignment 1 (Tutor-Graded)

Day 4 = Dynamic Content

- What is Dynamic Content?
- How Dynamic Content Impacts Search Engine Compatibility
- Optimization for Dynamic Web Sites
- Workarounds for Dynamic Web Content
- Further Reading
- Assignment 2 (Tutor-Graded)

Day 5 = Graphics

- Graphics and the Web
- Graphic-Heavy Pages
- Alt IMG Attributes
- Graphical Navigation Menus
- Navigation buttons
- Image Maps
- Drop Down Menus
- Disadvantages
- Accessibility
- Assignment 3 (Tutor-Graded)

Day 6 = Flash and Splash Pages

- Flash
- Intro / Splash Pages
- Bells and Whistles
- Making Flash Search Engine Friendly
- Search Engine Support for Flash
- Further Reading
- Assignment 4 (Tutor-Graded)

Day 7 = Frames and Tables

- Frames-Based Sites
- Search Engines and Frames
- The NoFrames Element
- Frame Orphaning
- To Sum Up Frames
- Tables
- Search Engines and Tables
- Tables and Spam
- Alternatives to Tables
- To Sum Up Tables
- Further Reading

Day 8 = Link Popularity

- What is Link Popularity?
- Google PageRank
- Backward Links
- Link Building
- Text Links
- Factors Influencing Link Popularity
- Important Search Engines and Directories Recap
- Lists of Other Search Engines and Directories
- Links to Avoid
- Free Link Popularity Tools
- Further Reading
- Assignment 5 (Tutor-Graded)

Day 9 = Pay For Performance

- What is Pay For Performance?
- Pay For Performance Options
- Express Paid Submission to the Yahoo! Directory
- Pay Per Click Models
- Yahoo! Sponsored Search
- Yahoo! Content Match
- Yahoo! Local Sponsored Search
- Yahoo Search Submit Express
- Yahoo Search Submit Pro
- Google AdWords
- Google AdSense
- Other Pay-Per-Click Providers
- Learn More About Pay Per Click Campaigns
- Further Reading

Day 10 = Measuring SEO ROI

- Does SEO Truly Deliver ROI?
- Measuring SEO Success
   1. Track your site’s search engine rankings
   2. Track the amount of traffic your site is receiving
   3. Track the number of returning visitors to your site
   4. Track the number of sales / conversions your site receives
   5. Track the link popularity of your site

- Key Site Metrics to Look At Regularly
   1. Pathways through your site
   2. The page from which most visitors click away from your site.
   3. Single access pages
   4. Most visited page(s) and top entry pages.
   5. Landing pages for PPC Campaigns, etc.
   6. Metric values that show a radical change from developing trends
   7. Page refreshes
   8. Where your site visitors are coming from
   9. Search Engine Referrals
   10. Search Phrases