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Ways to get included in Google Product Search:
1. One way though not very effective is to let Google crawl your site and pick up the information for itself. However this process can result in inaccuracies in your product listing.
2. The second and a rather effective way is to submit a data feed directly to Google Product Search.
In order to submit a feed, you are required to sell products through your website and ship them to the buyer. If you sell services or custom products that do not have fixed prices, use your website only to promote an offline business, or are an affiliate marketing site, your site content may be crawled by and included in Google's web search, but it will not be included in Google’s Product Search and neither will it accept a data feed under these conditions.
To meet Google’s Product Search criteria and submit a data feed you must allow Google crawl your websites by removing any robots.txt files that disallow Googlebot spider.
To acquire an account you will need to send Google Product Search the following details about yourself and your company:
- Your contact information
- Store Information
- Product information
- Numbers of products
- Product Categories
- Affiliate Information
You can send them an email at feeds-support@google.com
After about 5 to 10 business days Google will respond. You will receive an email from them asking you to read and agree to a legal agreement. Once you do this, you will receive another email with your account
information: login ID and password. This last email will also contain FTP instructions.
The Data Feed Format
The basic File Format has the following required parameters:
- Tab-delimited text file.
- First line of the file is the header - must contain field names, all lower-case.
- Use the field names from the table below, and in the same column order
- One line per item(use a newline or carriage return to terminate the line)
- File Encoding is LATIN1(ASCII is fine as its is a subset of LATIN1)
The following field elements are forbidden as part of the basic format.If you want to include them as part of the basic format, products that contain errors will be dropped from the feed.
- Tabs, Carriage Returns , or newline characters may not be included in any fields, including the description
- Exactly one tab must seperate each field, If there are extra tabs inserted between fields in a line, or at the end of a line, that product will be dropped.
- HTML Tags, comments and escpe sequences may not be included- description must be plain text.
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